Hi there! I’m Cadu Carvalho (he/him), a 🇧🇷 Brazilian UI/UX designer and front-end developer based in 🇨🇦 Toronto. I’ve been working for the past 12 years building prototypes, sites and web applications for real-world users.

Also, I’m a typeface designer, typography nerd and writer of Tipo Aquilo, a Portuguese-language fortnightly newsletter about fonts in history and society. (=

  • Project type
    Web
    Sentence Counter
    Sentence Counter
    Sentence Counter is a small application to count the length of words or characters in sentences along the text, so you can visualize and fix missized sentences on the go.
  • Project type
    UX
    SpiceSage
    SpiceSage
    Cooking is more than a chore; it's a way to connect, de-stress, and experiment new flavours. A product like SpiceSage, born from research and iterations, empowers beginners and intermediates. It offers recipes, food education, and an interactive cookbook to rekindle the joy of cooking.
  • Project type
    Web
    Tabs to Clipboard
    Tabs to Clipboard
    Tabs to Clipboard is a handy tool that saves you time and effort by copying the URLs of all open tabs with just a couple of clicks. It supports Markdown lists, HTML syntax, multiple quotation marks wrapping, and tab selection. Say goodbye to tedious copy-pasting!
  • Project type
    Web
    Plau Brandcooker
    Plau Brandcooker
    Brandcooker is a lightweight web application designed to optimize the exercise of designing logos based on specific requirements. It generates random branding briefings with four difficulty levels, allowing students to create and share new briefings.
  • Project type
    Web
    ART Construtora
    ART Construtora
    ART Construtora, a construction company in São Bernardo do Campo, has been building properties for 40 years. The company's website acts as a contact point to communicate with customers, showcase units, and sustain its reputation.
  • Project type
    UX
    Support site for Estante Virtual
    Support site for Estante Virtual
    Estante Virtual is Brazil's largest online marketplace for new and used books, offering over 16 million units. While successful, it struggles with delivery complaints. A redesign proposal for the support page makes existing content more accessible.
  • Project type
    Web
    Pacaembu font family landing page
    Pacaembu font family landing page
    Naipe Type Foundry created a variable font family named Pacaembú, inspired by Brazil's oldest stadium. The Pacaembú website offers an interactive experience to experiment with the font, interact with components and even play with historic soccer line-ups, honouring the stadium and Brazilian soccer history.
  • Project type
    Web
    Arara website
    Arara website
    Arara is a Brazilian platform that connects potential buyers with real estate agents for new and under-construction apartments, improving their the discoverability. The design process involved deep competitor analysis and adaptation of their features to Arara's target.

Check other projects below, related to typography and typeface design, hand-drawn and digital lettering, visual identity development and other categories.

  • Project type
    Typography
    Arara logo and typeface
    Arara logo and typeface
    Arara is a search & acquisition platform for under-construction apartments. The brand targets people seeking affordable homes and values simplicity, trust, transparency, and digital. Arara also has a custom font family with five weights and more than 1,900 characters.
  • Project type
    Visual identity
    Tipo Aquilo logo
    Tipo Aquilo logo
    Tipo Aquilo is a Portuguese biweekly newsletter focused on typography and design, contextualizing the state-of-the-art with history. In 2022, the newsletter moved to Substack with a new logo and visual identity with various applications on Substack and Instagram.
  • Project type
    Lettering
    December (Lygia Pires’ calendar)
    December (Lygia Pires’ calendar)
    Yearly, the calligrapher and visual artist Lygia Pires creates a calendar with her students, featuring a different piece of art for each month. In 2020, she closed the calendar with a flourished Tuscan-inspired lettering for December, with inline decorations, swashed terminals, and Art-Déco-inspired flourishes.
  • Project type
    Typography
    Grotesca Reforma Variável / Eisenbahn Grotesk
    Grotesca Reforma Variável / Eisenbahn Grotesk
    Grotesca Reforma is a variable font family created from old prints of Funtimod's type catalogues. The project pays tribute to the Brazilian type foundries of the early 20th century and the grotesque style in typography.
  • Project type
    Typography
    Junina font family
    Junina font family
    Junina pays tribute to Festas Juninas in Brazil, the traditional midsummer celebrations. Also, it addresses the local sign painting, a vernacular art form practiced by those without formal training. The font family offers seven stackable fonts with colourful and ornamented letters.
  • Project type
    Lettering
    Assorted letterings
    Assorted letterings
    Calligraphy and lettering lay the foundation for designing typefaces and creating balanced lettering works. This collection of hand-drawn lettering reflects the author's passion for exploring different styles and techniques.